Retail Art Direction
& Brand Storytelling

Retail art direction bridges brand narrative and execution. Directing photography while shaping catalog and digital layouts across multi-channel platforms.

From concept through launch, I structure cohesive brand expression. Guiding composition, hierarchy, lighting, and styling to create emotional resonance and maintain clarity across channels.

  • • Retail Concept & Brand Positioning
    • Studio & Lifestyle Photo Direction
    • Set, Styling & Prop Direction
    • Integrated Catalog & Digital Campaigns
    • Cross-Channel Brand Systems
    • Creative Leadership & Production Oversight

A flat lay of stylish clothing and accessories including a beige hat, pearl jewelry, a plaid blazer, floral shirts, a denim shirt with a yellow scarf, pink shoes, yellow handbag, and various necklaces and bracelets.
Four blazers hanging side by side, each with gold buttons. The first blazer has a colorful checkered pattern, the second is beige with a textured pattern, the third is pink with a herringbone pattern, and the fourth is dark navy with colorful specks.
A woman wearing pearl jewelry, including earrings, a necklace, and a bracelet, is shown on the left side. On the right side, there is a display of gold jewelry including a necklace, a bracelet, a ring, and earrings, with some pieces featuring mother
Stacked folded clothes in yellow and blue with a jewelry set of gold bracelets and a blue and gold necklace on a glass and gold tray.
A pink rectangular tray on a wooden table holding skincare and fragrance products, including a white bottle labeled kai body lotion, a round white container labeled kai body butter, and a tall rectangular clear perfume bottle labeled kai eau de parfu
Light blue and dark green clothing laid out with a bottle of perfume and a white flower.
A perfume bottle with light green liquid, decorated with white flowers, placed on a white marble surface with a plain light background.