Strategic Visual Direction
Hyde & EEK! Boutique™

Strategic visual direction is where my strengths align. Bringing narrative, visual systems, and product-forward imagery together through disciplined asset development, set design, lighting, and styling.

For initiatives such as Hyde & EEK, I created scalable style guidelines that clarified visual standards and ensured creative execution supported business goals. Guiding photographers, stylists, and art directors toward cohesive studio execution.

  • • Strategic Visual Direction
    • Narrative & Brand Realignment
    • Asset Concept Development & Direction
    • Product-Forward Image Strategy
    • Scalable Visual Systems & Standards
    • Studio Workflow Optimization
    • Set, Lighting & Styling Direction

Decorative Halloween display with a skeleton skull with glowing green eyes, a black candle on a candlestick, a small skull, a yellow gourd, and a black spider on books, with candles casting shadows, autumn leaves, and a raven figurine on a pile of bo
Three decorated pumpkins for Halloween with carved faces. One white pumpkin has a cheerful face, another blue pumpkin has a face with a Santa hat, and a smaller orange pumpkin has a spooky face with a fake eye and a wiggly mouth. Craft supplies and H
Halloween decorations including a lit sign that says 'Trick or Treat' with a bat on top, a smiling ghost figure, a small pumpkin container, stacked books, black skulls, spider webs, and spider decorations.
Candles shaped like skulls, some lit, with Halloween and spooky decorations including a small skull and Halloween props.