Retail Art Direction
& Brand Storytelling

From concept to launch, I define cohesive brand expression. Shaping composition, hierarchy, lighting, and styling to create emotional resonance with clarity across channels.

In retail environments, I direct photography and design catalog and digital layouts, translating brand narrative into cohesive, multi-channel execution.

  • • Retail Concept & Brand Positioning
    • Studio & Lifestyle Photo Direction
    • Set, Styling & Prop Direction
    • Integrated Catalog & Digital Campaigns
    • Cross-Channel Brand Systems
    • Creative Leadership & Production Oversight

A pink rectangular tray on a wooden table holding skincare and fragrance products, including a white bottle labeled kai body lotion, a round white container labeled kai body butter, and a tall rectangular clear perfume bottle labeled kai eau de parfu
A woman wearing pearl jewelry, including earrings, a necklace, and a bracelet, is shown on the left side. On the right side, there is a display of gold jewelry including a necklace, a bracelet, a ring, and earrings, with some pieces featuring mother
A perfume bottle with light green liquid, decorated with white flowers, placed on a white marble surface with a plain light background.
Light blue and dark green clothing laid out with a bottle of perfume and a white flower.
a039383dde08513cb43cebeccaa36322 (1).jpg
A flat lay of stylish clothing and accessories including a beige hat, pearl jewelry, a plaid blazer, floral shirts, a denim shirt with a yellow scarf, pink shoes, yellow handbag, and various necklaces and bracelets.
Four blazers hanging side by side, each with gold buttons. The first blazer has a colorful checkered pattern, the second is beige with a textured pattern, the third is pink with a herringbone pattern, and the fourth is dark navy with colorful specks.
Stacked folded clothes in yellow and blue with a jewelry set of gold bracelets and a blue and gold necklace on a glass and gold tray.
89218723_10157322231066559_1382268106763665408_n (1).jpg
CA748_December2_CORE_2017_FINAL-31.jpg