Immersive Brand Environments

As my creative direction evolved across retail and digital platforms, it extended into 3D environments. Applying foundational design discipline to spatial systems shaped by technology and interaction.

Through concept development and spatial direction, I translate strategy into dimensional form. Structuring movement, guiding attention, and embedding brand expression within immersive and commerce-driven experiences with cohesion and intent.

  • • Spatial Art Direction
    • Strategic Concept Development
    • Lighting & Material Direction in Virtual Environments
    • Interactive Commerce & Experiential Integration
    • Cross-Functional Creative Leadership

Harry Potter,
Back to Hogwarts

  • Amazon Beyond
    Immersive Brand Experience

    Developed as a companion to the Back to Hogwarts activation at Grand Central Terminal, this immersive environment extended the live event into a navigable digital experience. Cinematic atmosphere and structured user flow bridged public engagement with interactive commerce.

Immersive 3D retail experience for Back to Hogwarts event at Grand Central Terminal
Interactive commerce companion experience for Harry Potter retail activation
A room decorated with Harry Potter-themed items including a Gryffindor banner, Harry Potter costumes, and various memorabilia. The room has a fireplace, framed portraits, bookshelves, and Harry Potter merchandise on display.
A cozy, well-lit study or library with a fireplace, surrounded by books, framed portraits, and banners on the walls, featuring a round wooden table with a chair and various decorative items.
A decorative room with dark wood paneled walls, a green Slytherin banner from Harry Potter, a black leather chair, a candelabra with lit candles, books, geometric decorations, and a plush Squishmallows Harry Potter character on a wooden desk.
A fantasy-style interior with medieval and modern decor, featuring a fireplace, ornate furniture, plants, and a person standing near a mirror, with a night sky visible through large windows.
Immersive 3D retail experience for Back to Hogwarts event at Grand Central Terminal Interactive commerce companion experience for Harry Potter retail activation

Threshold designed
w/Studio McGee

  • Target 360° Shoppable Living
    & Dining Room Experience

    A dimensional extension of the Threshold x Studio McGee collaboration, translating curated interiors into an interactive, shoppable space. Spatial composition and controlled hierarchy aligned aesthetic storytelling with intuitive product exploration.

360-degree immersive home retail environment with architectural storytelling Dimensional retail room experience for lifestyle brand commerce
360-degree immersive home retail environment with architectural storytelling Dimensional retail room experience for lifestyle brand commerce
360-degree immersive home retail environment with architectural storytelling Dimensional retail room experience for lifestyle brand commerce

The North Face
& More

  • Amazon Beyond
    Immersive Brand Experience

    Created as the immersive extension of The North Face’s Amazon storefront launch, this digital environment translated the brand’s adventure narrative into a navigable commerce experience. Layered terrain, atmospheric lighting, and structured user flow supported intuitive product exploration at scale.

Immersive 3D retail storefront for The North Face Amazon launch Spatial digital commerce environment for outdoor lifestyle brand
Immersive 3D retail storefront for The North Face Amazon launch Spatial digital commerce environment for outdoor lifestyle brand
Immersive 3D retail storefront for The North Face Amazon launch Spatial digital commerce environment for outdoor lifestyle brand
Immersive 3D retail storefront for The North Face Amazon launch Spatial digital commerce environment for outdoor lifestyle brand

Opalhouse Designed
with Jungalow Decor

  • Target 360° Shoppable Studio Apartment

    A vibrant digital environment translating layered pattern and expressive color into a navigable brand ecosystem. Structured movement and environmental storytelling supported both immersion and commerce integration.

Interactive 3D lifestyle retail room environment Immersive home decor retail experience with layered spatial design
Living room sideboard decorated with potted plant, ceramics, candles, and a colorful abstract painting.
Bright living room with pink walls, a white fireplace mantel, and various framed artworks and textiles on the wall. Large green plants, a yellow armchair with black and white pillows, a white pouf, and decorative objects including vases, a small cact